Privacy Policy

Alchemy Sports Performance & Rehabilitation, PLLC (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, and safeguard your information in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and the Virginia Consumer Data Protection Act (VCDPA).

1. Information We Collect

We may collect the following types of information when you visit our website, contact us, or receive care from us:

Personal and Contact Information:

  • Name, phone number, email address, and mailing address

  • Date of birth and emergency contact information

Health Information (Protected Health Information or PHI):

  • Medical history, health conditions, and treatment information

  • Insurance or payment details related to care

Technical and Website Data:

  • Device type, browser, IP address, and usage patterns collected through cookies or analytics tools

You provide most of this information directly through forms, scheduling tools, or communications with our clinic.

2. How We Use Your Information

We use your information to:

  • Provide and coordinate care and treatment services

  • Schedule, confirm, and manage appointments

  • Communicate with you via phone, email, or text

  • Send you relevant updates, reminders, or resources (with your consent)

  • Process billing and insurance claims

  • Improve our website, operations, and patient experience

  • Comply with legal, regulatory, and professional obligations

3. Text Messaging (SMS) Communications

By providing your mobile number, you consent to receive text messages from Alchemy Sports Performance & Rehabilitation, PLLC related to your care, including:

  • Appointment reminders and confirmations

  • Scheduling updates

  • Follow-up messages or relevant wellness information

Message and data rates may apply.
You may text HELP for help at any time or you may opt out of text messages at any time by replying STOP to any message. You may also contact us directly to update your communication preferences.

We do not sell, rent, or share your phone number or SMS consent information with third parties for marketing purposes. SMS data won’t be shared with anyone except our texting service provider.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. How We Protect Your Information

We use industry-standard administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or loss.
All medical and health information is managed in compliance with HIPAA and applicable Virginia laws governing patient privacy.

5. Sharing of Information

We do not sell or trade your personal information.
We may share your information only when necessary to:

  • Coordinate your care with other healthcare professionals (with your consent)

  • Process payments or manage clinic operations

  • Comply with applicable laws, court orders, or regulatory requirements

  • Work with service providers who perform tasks on our behalf (e.g., electronic health record systems or billing platforms), bound by confidentiality agreements

6. Your Rights Under Virginia Law

Under the Virginia Consumer Data Protection Act (VCDPA), you have the right to:

  • Access: Request a copy of the personal data we have about you.

  • Correct: Ask us to correct inaccurate personal data.

  • Delete: Request deletion of personal data you provided to us.

  • Opt Out: Decline the use of your data for marketing or targeted advertising (we do not engage in these practices).

  • Appeal: If we deny a request, you may appeal our decision in writing.

To exercise these rights, please contact us using the information below.
We may verify your identity before fulfilling your request.

7. Cookies and Website Analytics

Our website may use cookies and tracking technologies to improve functionality, monitor usage, and enhance your browsing experience. These tools do not collect personal health information. You can adjust your browser settings to decline cookies if you prefer.

8. Retention of Information

We retain your personal and health information only as long as necessary to provide services, meet legal obligations, and maintain accurate medical records in compliance with HIPAA and Virginia state regulations.

9. Updates to This Policy

We may update this Privacy Policy periodically. Any revisions will be posted on our website with an updated “Effective Date.” Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your data rights under Virginia law, please contact us at:

Alchemy Sports Performance & Rehabilitation, PLLC
Phone: 540-268-0401
Email: hello@alchemysportsrehab.com

11. Notice of Privacy Practices (HIPAA)

For more detailed information on how your health information is used and protected, please review our [Notice of Privacy Practices] (link to downloadable PDF or webpage).

Sign up